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Who We Are

Our Founder & Principal Investigator

Dr. David A. Wagner, Ph.D., (video here) teaches statistics, information systems, accounting, social media/ebusiness, marketing, and addictions counseling courses continuously at colleges and universities. Additionally, he has held a wide range of leadership and technical positions, including applications programmer and system administrator, as well provided religious teaching, addictions counseling, and pastoral counseling. He earned a bachelor of science degree from Lubbock Christian University and a masters degree from Santa Clara University. Dr. Wagner has taught part-time in campus-based and online adult education since 1989.


In 2003, Dr. Wagner pursued his interest in how information is used by individuals to change their attitudes and earned the doctor of business administration (DBA) degree with a doctoral project entitled Web Marketing Information Technology Effectiveness: Methodology Formation and Metrics from California Pacific University. In 2009, Dr. Wagner continued his research interests in attitude change and cognitive dissonance, and earned the doctor of philosophy (Ph.D.) degree when his dissertation committee accepted his doctoral dissertation, "The Marketing of Global Warming: A Repeated Measures Examination of the Effects of Cognitive Dissonance, Endorsement, and Information on Beliefs in a Social Cause" from Trident University International, which officially conferred the degree in March 2014. In 2009, Dr. Wagner foresaw the application of a new model of cognitive dissonance measurement to addictions counseling and a began working with the Hispanic and Asian American Pacific Islander populations to conceive more effective treatment modalities.


Dr. Wagner is a certified alcohol and drug counselor level II (CADC II), a DUI course facilitator, a substance abuse clinician for a community-based addictions clinic, a SmartPLS/SPSS statistics consultant and has served as regional vice president for the California Association of Alcoholism and Drug Abuse Counselors (CAADAC). He is the District VII Representative for the California Consortium of Addiction Programs and Professionals (CCAPP), the leading addictions counseling organization in California (formerly CAADAC and CAARR). He is a member of NAADAC - The Association for Addiction Professionals. His research interests include consumer behavior, social psychology, and developing behavioral health interventions that apply his research in cognitive dissonance to the Vietnamese culture in the States and marginalized subcultures afflicted by substance use disorders. Dr. Wagner speaks, reads, and writes the Vietnamese language on a basic level. Dr. Wagner frequently speaks on addictions counseling and behavioral health.

Our Team


Structural Equation Modeling and Statistics Associates ( offers a focused set of products and services designed to assist researchers, marketing managers, and executive decision makers seeking to analyze multivariate data relationships.

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