Change Your People to Change Your Beliefs
Frequently, people report they believe something about themselves or hold an opinion about their world, such as with shopping, religion, politics, or science, etc. However, these beliefs are rarely held independently of comparison with beliefs of others with whom we compare our beliefs. Others or groups with whom we compare our beliefs (or opposing beliefs) provide a social context for increases or decreases in cognitive dissonance. Feeling more comfortable with a choice betw
